Wouldn't it be nice if everyone who got their hair cut, had a tag attached to their locks that said something like, "Haircut by Jessica"? I mean, if people walk around wearing brand names on their t-shirts, why shouldn't you get free advertising for a job well done, too?
Unfortunately, even giving an amazing haircut to Taylor Swift before she graces the red carpet won't send you any new customers. Haircuts just don't have any branding opportunities. However, there are plenty of other ways to get people into your business, and you can build customer retention and loyalty easily after that.
Hair Salon Marketing Idea #1: partner with local photographers
Photographers are always in need of makeup artists and stylists for their shoots. In addition to often being paid for their on-site services, stylists get credit along with the photographer for any published photographs.
Hair Salon Marketing Idea #2: Take client photos consistently
Keep a digital camera handy and take photos of your cuts and styles regularly. Since most people have a boost of self confidence after a haircut or style, many will be happy to pose for a few shots.
Hair Salon Marketing Idea #3: Post photos online frequently
Choose your best and most diverse photos and make sure to post them on your website. Even more importantly, post them on your Twitter and Facebook Wall. People may not visit your website frequently, but they monitor their Twitter and Facebook feeds on a daily and hourly basis.
Hair Salon Marketing Idea #4: Be your own model
Nobody wants to get a haircut from someone with a bad one. When you're working, take the appropriate time in the morning to get your hair looking its best and when you're out at an event where you'll be seen, act as your own billboard.
Hair Salon Marketing Idea #5: Keep business cards with you
As mentioned in the previous tip, you should act as your own billboard. Do fun and interesting things with your hair that make want to tell you that they "like your hair". When they do, hand them your business card!
Hair Salon Marketing Idea #6: Start a blog
Nothing works better in online marketing than becoming a resource of targeted information. As a hair stylist, you can probably easily think of products you can review, or tough braids that you can write tutorials on. They don't need to be New Yorker length feature articles - 500 words will do just fine. These articles can boost your visibility in search engines and give you a whole lot more to share and talk about on social media.
Hair Salon Marketing Idea #7: Throw contests
A good haircut only costs your time, and can bring in new customers. Throwing contests that ask people to follow you on social media, or even better, submit public testimonials as a way of entering, can be invaluable to your business.
Hair Salon Marketing Idea #8: Keep up with the hottest trends
For example, right now feather hair extensions and tinsel extensions are all the rage. Any hair salon that starts offering feather hair extensions today, is going to have a tough time competing with other hair salons who have been offering them for over a month now and already have customer pictures to post on Facebook and Twitter.
Hair Salon Marketing Idea #9: Host a promotion at a public place
Some hair salons have had success setting up at art festivals, or simply setting up shop at a local park (with permission) and offering free cuts or bang trims. These events not only give you exposure but also allow you to hand out your business cards or discount coupons for their next cuts.
Hair Salon Marketing Idea #10: Try SMS marketing
Sending the occasional text message to your clients can have a big boost in bookings. Reminders for their 6-week follow up or for special promotions is only recommended for regular customer though, as very old clients may have already found a new hairdresser and may feel uncomfortable asking you to stop messaging them.
Hair Salon Marketing Idea #11: Try email marketing and newsletters
If you've already started your blog, you won't have trouble filling up a monthly email newsletter to your clients. Email marketing is a great way to build customer retention and loyalty. The newsletter may feature promotions, news and all the informative posts you've been adding to your website.
Hair Salon Marketing Idea #12: Offer your own "daily deal"
On your website, Facebook and other social media accounts, offer one deal a day for one of your services. Local customers may very well subscribe to your feeds just to stay informed of when you have a deal that meets their need. This way, you get the customers and you don't have to give up all your profits to one of those other daily deal sites.
When it comes to marketing, customer retention and loyalty and making business decisions, we know that sometimes you need more than just an idea, you need action. What are you doing differently to grow your business? Share below.
Take the Guess-Work Out of Marketing
Swipely shows you the marketing campaigns that attract new customers and keep them coming back.Get Started